Fentimans je otvorio pop-up gin slastičarnicu u Londonu. Kolače od gina i tonica poslužuju s Gin&Tonicom

Jedan od najjačih brendova tonika Fentimans odlučio se na dosta originalan način promocije, u neistraženom području. U partnerstvu s popularnom londonskom bezglutenskom slastičarnicom Pearl and Groove, u njihovu lokalu na Portobello roadu od 21. do 23. rujna otvorio je pop-up gin slastičarnicu.

 

View this post on Instagram

 

This weekend we’re bringing the UK’s first Pop-Up Gin Bakery to Notting Hill’s @pearlandgroove bakery! From 21st – 23rd September we’ll be serving Gin and Tonic cakes complete with matching Gin and Tonic drinks. Fancy getting involved at home too? Head over to our website for more Gin inspired baking recipes! Follow the link in our bio. 🍰🍸🍰🍸🍰🍸#FentimansGinBakery #baking #Gin #cakes #ginandtonic #craftgin #ilovegin #nottinghill #london

A post shared by Fentimans (@fentimansltd) on Sep 18, 2018 at 8:34am PDT

 

View this post on Instagram

 

🍹🍹🍹🍹We’re collaborating with @fentimansltd this weekend for a full blown gin bakery! G&T’s, gin cakes botanicals and of course excellent music. Come on down. We’ve also got the amazing @sophiefaldo of last years #gbbo popping in on Friday! Whooh!!!! 🍹🍹🍹🍹

A post shared by Pearl And Groove 💋 (@pearlandgroove) on Sep 19, 2018 at 12:11pm PDT

Fentimans je objavio i niz recepata za kolače s ginom i tonicom, među kojima su cheesecake s ginom i tonicom s ružičastim grejpom, čokoladni tart s ginom i Fentimansovim Valencian orange tonicom i ombre s ginom i Rose lemonade.

 

View this post on Instagram

 

Happy Sunday folks! Today’s the last day you can enjoy tasty Gin and Tonic treats at the Fentimans Pop Up Bakery @pearlandgroove! If you’re in London head over to Notting Hill and say hi! 🍰🍸🙌🏼#fentimanspopupbakery #gin #tonic #cakes #drinks #bakery #london #thingstodo #sunday

A post shared by Fentimans (@fentimansltd) on Sep 23, 2018 at 2:48am PDT

Kolače su prodavali s koktelima, točnije s Gin&Tonicom od istih vrsta gina i tonica s kojima su kolači napravljeni. “Naši kupci vole slastice i to nas je inspiriralo da nekako spojimo dvoje Engleskih favorita, kolače i gin., “objasnila je Fentimansova direktorica marketinga Sarah Brownrigg. Pop-up je tempiran na početak nove sezone engleskog televizijskog fenomena, serijala Great British Bake Off, a Fentimans je u razvoju recepata surađivao sa Sophie Faldo, pobjednice ovog natjecanja 2017.

 

View this post on Instagram

 

🍸🍰Gin and cake at pop up gin bakery 😍😋

A post shared by Anne Kei (@anne.kei) on Sep 22, 2018 at 2:01pm PDT